Basic marketing : (Record no. 50747)

MARC details
000 -LEADER
fixed length control field 00547nam a22001577a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170614b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070887299
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .M369 2001
245 ## - TITLE STATEMENT
Title Basic marketing :
Remainder of title a global-managerial approach /
Statement of responsibility, etc William D. Perreault, Jr., E. Jerome McCarthy
250 ## - EDITION STATEMENT
Edition statement 10th canadian ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Chicago :
Name of publisher, distributor, etc Irwin,
Date of publication, distribution, etc 2001
300 ## - PHYSICAL DESCRIPTION
Extent (1 volume, various pagings) :
Other physical details color illustrations, color maps ;
Dimensions 27 cm
500 ## - GENERAL NOTE
General note Include index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Marketing
General subdivision Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification   Not For Loan Non-fiction Machakos Campus Machakos Campus Processing Center 14/06/2017 Donation-BFA 5000.00   HF5415.13 .M369 2001 053864 14/06/2017 14/06/2017 Book