Buyer behaviour : (Record no. 50287)

MARC details
000 -LEADER
fixed length control field 01173cam a2200337 a 4500
001 - CONTROL NUMBER
control field 234637
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170515113716.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 990511s1995 nr a b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 99205013
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781308352442
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.127
Item number .H39 2014
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/342
Edition number 21
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hazeldine,Mary
245 00 - TITLE STATEMENT
Title Buyer behaviour :
Remainder of title MKTG 4135/
Statement of responsibility, etc Hazeldine,Mary
246 3# - VARYING FORM OF TITLE
Title proper/short title Buyer behavior
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc USA:
Name of publisher, distributor, etc McGraw Hill;
Date of publication, distribution, etc 2014
Date of manufacture (1995 printing)
300 ## - PHYSICAL DESCRIPTION
Extent 554 p. :
Other physical details ill. ;
Dimensions 23 cm.
500 ## - GENERAL NOTE
General note Includes Index
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Target marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Du Plessis, P. J.
Fuller form of name (Phillipus Jacobus),
Dates associated with a name 1943-
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rousseau, Deon.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Blem, Norman.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Du Plessis, P. J.
Fuller form of name (Phillipus Jacobus),
Dates associated with a name 1943-
Title of a work Consumer behaviour.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 3
e ncip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Price effective from Koha item type
    Library of Congress Classification     Non-fiction Nakuru Campus Nakuru Campus General Circulation 15/05/2017 Donation-BFA 4500.00   HF5415.127 .H39 2014 053235 15/05/2017 Book