Contemporary direct marketing / (Record no. 49366)

MARC details
000 -LEADER
fixed length control field 02037cam a2200337 a 4500
001 - CONTROL NUMBER
control field 15575001
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170320173754.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090105s2010 njuab b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2008055856
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780131017702
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn268788846
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BTCTA
-- YDXCP
-- YDX
-- CDX
-- C#P
-- BWX
-- OCLCQ
-- DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.126
Item number .S65 2004
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/72
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Spiller, Lisa D.
245 10 - TITLE STATEMENT
Title Contemporary direct marketing /
Statement of responsibility, etc Lisa D. Spiller, Martin Baier.
246 3# - VARYING FORM OF TITLE
Title proper/short title Contemporary direct and interactive marketing
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, N.J. :
Name of publisher, distributor, etc Prentice Hall,
Date of publication, distribution, etc 2004
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 410 p. :
Other physical details ill., maps ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Prev. ed. published as: Contemporary direct marketing / Lisa D. Spiller, Martin Baier. c2005.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Examining the history and processes of direct and interactive marketing -- Building databases, selecting customers, and managing relationships -- Developing lists and discovering markets -- Planning and creating a value proposition : the offer -- Planning and creating compelling message strategies -- Designing and employing print -- Developing and utilizing electronic media -- Crafting and applying high-tech digital media -- Fulfilling the offer and serving the customer -- Conducting research and utilizing tests to measure performance -- Understanding the industry's environmental, ethical, and legal issues -- Exploring and adapting direct and interactive marketing strategies around the world -- Applying direct and interactive marketing math and metrics -- Examining direct and interactive marketing applications in a variety of sectors.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Direct marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Baier, Martin.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Spiller, Lisa.
Title of a work Contemporary direct marketing.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last borrowed Price effective from Koha item type
    Library of Congress Classification     Non-fiction Nairobi Campus Nairobi Campus General Circulation 15/03/2017 Donation-BFA 2000.00 1 HF5415.126 .S65 2004 051742 18/09/2023 04/07/2023 15/03/2017 Book