Essential of marketing (Record no. 4658)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00817nam a2200217Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 081213s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Terms of availability | 0077098609 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .L36 2002 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lancaster, Geoff |
| 245 ## - TITLE STATEMENT | |
| Title | Essential of marketing |
| Statement of responsibility, etc | Goeff Lancaster |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2002 |
| Place of publication, distribution, etc | London |
| Name of publisher, distributor, etc | McGraw-Hill Publishing Company |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi,549 p.; |
| Dimensions | 25cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ashford, Ruth |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Massingham, Lester |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Book |
| Source of classification or shelving scheme | Library of Congress Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type | Source of acquisition | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Bishop Okullu Memorial Library (Limuru Campus) | Bishop Okullu Memorial Library (Limuru Campus) | General Circulation | 15/12/2008 | 18 | HF5415.L36 2002 | 019720 | 24/02/2026 | 10/02/2026 | 15/12/2008 | Book | ||||||
| Library of Congress Classification | Non-fiction | Nakuru Campus | Nakuru Campus | General Circulation | 07/06/2011 | 23 | HF5415 .L36 2002 | 026111 | 03/02/2023 | 07/06/2011 | Book | purchase | 2 |