Marketing: an introduction (Record no. 36690)

MARC details
000 -LEADER
fixed length control field 00679 2200181 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100517t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0077098765
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .M37 2004
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Masterson, Rosalind
245 ## - TITLE STATEMENT
Title Marketing: an introduction
Statement of responsibility, etc Rosalind Masterson and David Pickton.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc McGraw-Hill
Date of publication, distribution, etc c2004.
Place of publication, distribution, etc London
300 ## - PHYSICAL DESCRIPTION
Extent xix, 444 p.
Other physical details col. ill.
Dimensions 26 cm.
500 ## - GENERAL NOTE
General note includes glossary and index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Pickton, David.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book
Source of classification or shelving scheme Library of Congress Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last borrowed Copy number Price effective from Koha item type
    Library of Congress Classification     Non-fiction Bishop Okullu Memorial Library (Limuru Campus) Bishop Okullu Memorial Library (Limuru Campus) General Circulation 17/05/2010 Purchase 45 3 HF5415 .M37 2004 019184 22/02/2019 1 17/05/2010 Book