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Marketing research: / MGT 333

Gutenberg, Jeffrey

Marketing research: / MGT 333 Jeffrey Gutenberg and - McGraw-Hill Education : USA, 2014. - 384 p. ; 26 cm.

"SPSS integration"-- Pref.

Includes bibliographical references and index.

ISBN: 9781121405646

LCCN: 2005053464

Subjects--Uniform Titles:
SPSS for Windows.

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .G88 2014

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