One perfect pitch : how to sell your idea, your product, your business-- or yourself

Perruchet, Marie,

One perfect pitch : how to sell your idea, your product, your business-- or yourself Marie Perruchet. - New York : McGraw-Hill, [2016] - xi, 230 pages ; 21 cm

Includes bibliographical references

9780071837590


Marketing.
Entrepreneurship.
New business enterprises.
Storytelling.

HF5415 / .P4364 2016