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Marketing principles

Marketing principles - Englewood Cliffs, N.J. : McGraw-Hill Education,, 2015. - vi, 674 p. : ill. ; 28 cm.

Includes bibliographical references and indexes.

ISBN: 9781308561769

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .M37 2015

Dewey Class. No.: 658.8

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