Consumer behavior :

Hanna, Nessim.

Consumer behavior : an applied approach / Nessim Hanna, Richard Wozniak. - Upper Saddle River, NJ: Prentice Hall, 2001. - xxi, 586 p. : ill. (some col.), col. map ; 26 cm.

Includes bibliographical references and indexes.

0130895024

99047604


Consumer behavior--United States.

HF5415.33.U6 / H36 2001