Introduction to mass communication :

Baran, Stanley J.

Introduction to mass communication : media literacy and culture / Stanley J. Baran. - 4th ed. - Boston : McGraw-Hill Higher Education, c2009. - 523p. ill. (chiefly col.) ; 28 cm

Includes bibliographical references and index.


System requirements for accompanying DVD-ROM: Windows: Windows 2000 or XP; Macintosh: OS 10.2.8 or higher.

0071115579


Mass media.
Mass media and culture.
Mass media literacy.

P90 / .B28 2006