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Basic marketing :| a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr

By: Contributor(s): Material type: TextTextSeries: Irwin series in marketingPublication details: Homewood, Ill. : R.D. Irwin, 1984 Edition: 8th edDescription: xvii, 841 p. : ill. (chiefly col.) ; 25 cmISBN:
  • 0256030197
Subject(s): LOC classification:
  • HF5415.13 .M33 1984
Item type: Book
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Holdings
Current library Collection Call number Copy number Status Barcode
Bishop Okullu Memorial Library (Limuru Campus) General Circulation Non-fiction HF5415.13 .M33 1984 (Browse shelf(Opens below)) 1 Available 054175
Total holds: 0

Includes bibliographical references and indexes

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