Amazon cover image
Image from Amazon.com
Image from Google Jackets
Image from OpenLibrary

Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill/Irwin, 2010.Edition: 12th edDescription: xxxix, 691 p. : ill. (some col.) ; 28 cmISBN:
  • 9780073404813 (alk. paper)
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415 .M37 2010
Item type: Book
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Current library Collection Call number Status Barcode
Nakuru Campus General Circulation Non-fiction HF5415 .M37 2010 (Browse shelf(Opens below)) Available 052708
Total holds: 0

Includes bibliographical references and indexes.

There are no comments on this title.

to post a comment.
Share