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Persuasion, social influence, and compliance gaining / Robert H. Gass, John S. Seiter.

By: Contributor(s): Material type: TextPublication details: Boston : Allyn & Bacon, c2011.Edition: 4th edDescription: xiv, 370 p. : ill. ; 23 cmISBN:
  • 9780205698189
  • 0205698182
Subject(s): LOC classification:
  • BF637.P4 G34 2011
Contents:
Why study persuasion? -- What constitutes persuasion? -- Attitudes and consistency -- Credibility -- Communicator characteristics and persuadability -- Conformity and influence in groups -- Language and persuasion -- Nonverbal influence -- Structuring and ordering persuasive messages -- Sequential persuasion -- Compliance gaining -- Deception -- Motivational appeals -- Visual persuasion -- Esoteric forms of persuasion -- The ethics of persuasion.
Item type: Book
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Nairobi Campus General Circulation Non-fiction BF637.P4 G34 2011 (Browse shelf(Opens below)) 1 Available 049918
Total holds: 0

Includes bibliographical references and indexes.

Why study persuasion? -- What constitutes persuasion? -- Attitudes and consistency -- Credibility -- Communicator characteristics and persuadability -- Conformity and influence in groups -- Language and persuasion -- Nonverbal influence -- Structuring and ordering persuasive messages -- Sequential persuasion -- Compliance gaining -- Deception -- Motivational appeals -- Visual persuasion -- Esoteric forms of persuasion -- The ethics of persuasion.

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