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Strategic management in the media : from theory to practice / Lucy Küng.

By: Material type: TextTextPublication details: London ; Thousand Oaks, Calif. : SAGE, c2008.Description: 248 p. : ill. ; 25 cmISBN:
  • 9781412903127 (hbk.)
  • 9781412903134 (pbk.)
Subject(s): LOC classification:
  • P96.M34 K86 2008
Item type: Book
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Holdings
Current library Collection Call number Copy number Status Barcode
Bishop Okullu Memorial Library (Limuru Campus) General Circulation Non-fiction P96.M34 K86 2008 (Browse shelf(Opens below)) 1 Available 019503
Total holds: 0

Includes bibliographical references (p. [224]-239) and index.

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